Food & drinks is the new rock & roll! Be it food festivals, thematic events, culinary campaigns or makan markets, Tiffin provides culinary consultancy for all aspects of activations around food and drinks. Our services include culinary curation, concept and design development, marketing services, and operations management. Telling engaging, entertaining and insightful stories about a brand is our forte. Let us help you create the next big thing.
PAST CULINARY ACTIVATIONS
Keeping traditions alive, the collaboration between Tiffin and U Mobile for U Mobile’s #RayaWithU campaign was about preserving the Malaysian food culture and keeping traditions alive. Through delivery of an exclusive U Mobile X Tiffin sampler of traditional Raya favourites, this mini tiffin carrier of treats brought joy and positivity to consumers during the MCO.
CONCEPT & DESIGN DEVELOPMENT
From the creative conceptualisation of the campaign and design of the tiffin sampler carriers, every element of this campaign was made to reflect and honour Malaysia’s rich culinary heritage.
A specially curated roster of culinary talents such as Pinggan Puteh and Embun Eats collaborated with local producers to highlight disappearing traditional delicacies, and local street vendors to support the makcik and pakcik affected by the MCO.
Street food has always been in Tiger’s DNA. From concept development to culinary curation, Tiffin has been Tiger’s partner in bringing forth innovative collaborations and unforgettable experiences.
TIGER STREATS 2016
The world’s first “street food meets fine dining” culinary collaboration featured Hawker Chan, the first hawker stand to win a prestigious Michelin Star in 2016, and Jeff Ramsey, former Executive Chef at the Michelin-starred Mandarin Oriental Tokyo, and current owner and chef of progressive modernist restaurant Babe KL.
The lineup of hawker stations also included renowned food establishments in Malaysia which runs the gamut of cincalok fried chicken by Chocha Foodstore, nasi lemak appam by Hoppers, roti aiskrim by Inside Scoop, the hawker stations carried contemporary interpretations of local street food, infused with nostalgia, for guests to have traditional food with a touch of modernity.
TIGER STREET FOOD VIRTUAL FESTIVAL 2020
Tiger’s very first immersive online street food experience was sparked from the idea of bringing the food festival experience to life in a socially-distanced world. Replicating everything about a physical food festival, but in a fully-immersive 3D world, Tiger Street Food Virtual Festival allowed consumers to customise their own avatar, interact with other players and order from different street food vendors.
TIGER STREET FOOD BOX 2021
An exclusive collaboration between household street food brands and Kuala Lumpur’s most popular modern Asian restaurants, the focus of Tiger Street Food Box was to give Malaysians’ well-loved supper favourites a new twist. Unconventional creations took center stage, such as the myBurgerLab x Yut Kee exclusive Hainanese Chicken Chop burger, a merge of classic Hainanese chicken chop and gravy in burger form, as well as legendary BBQ chicken wings from Ticklish Ribs & ‘Wiches, slathered with Devi’s Corner’s famous mango chutney.
ARCHIVE FOOD HALL
@ GAMUDA COVE
The Archive Food Hall was created as an integral part of Gamuda Cove’s Discovery Park, a new tourism hub with thrilling activities, family-friendly facilities and unique hangout spots.
CONCEPT & DESIGN DEVELOPMENT
The development of the food hall identity and creative conceptualisation of the interior design and builds were made to reflect the modernity and functionality of the space.
Curated and on-boarded F&B tenants.
Developed and executed marketing strategy for the food hall, including social media management and event programming.
The day-to-day operations of the food hall were wholly managed by Tiffin, including compliance to certain hygiene standards, manning of the information counter to ensure customer satisfaction.